Frase Review

Frase is used for SEO and GEO content optimization. The platform combines keyword research, SERP-driven content briefs, AI writing, optimization scoring, and AI visibility tracking to help marketing teams create content that ranks in both traditional search results and AI-generated answers.

Starter is $39 per month billed yearly ($49 monthly). Professional is $103 per month billed yearly ($129 monthly), Scale is $239 per month billed yearly ($299 monthly), and Enterprise is custom-priced. Annual billing saves 20 percent. All paid plans include a 7-day free trial with no credit card required.

Frase has a 7-day free trial with no credit card required. The trial gives you full access to the features of your selected plan, enough time to research a topic, generate a brief, write an article, optimize it, and check AI visibility before committing.

Both platforms offer SERP-driven briefs and AI-assisted writing. Surfer SEO starts lower at $99 per month and focuses on traditional SEO scoring. This tool adds AI visibility tracking across ChatGPT, Perplexity, Gemini, and Claude, plus Content Guard and auto-publishing. Surfer is stronger for pure Google SEO; this tool is broader for GEO.

Frase tracks where your brand and content appear across AI-generated answers from ChatGPT, Google AI Overviews, Perplexity, Gemini, and Claude. It logs which pages are cited, by which platform, and for which queries, helping you identify visibility gaps and track improvements over time.

Content Guard in Frase is the rank-decay monitoring feature. It continuously audits your published pages and alerts you when content starts losing ranking positions, so you can refresh pages before traffic drops significantly. Coverage scales from 3 pages on Starter to 300 on Scale.

Yes. The auto-publish agent can push optimized content directly to your CMS. It also offers FraseCMS hosting with 100,000 free monthly pageviews, plus paid tiers at $19 per month for Basic and $99 per month for Pro.

Surfer SEO is the most direct competitor with similar SERP-driven briefs and optimization scoring at a lower entry price. NeuronWriter is a budget option starting around $23 per month. Clearscope and MarketMuse are enterprise-focused alternatives for content intelligence and planning.

Yes. Professional plans include 3 seats with extra seats available at $29 per month, and Scale plans include 5 seats. Team features include shared content briefs, a content calendar for planning editorial workflows, and internal linking tools available on Professional and above. Multiple team members can collaborate on the same content projects without stepping on each other's work.

Yes. GEO, or Generative Engine Optimization, is a core focus of the platform. It tracks how your content appears in AI-generated answers across multiple platforms and provides a GEO optimization score with specific guidance to improve your visibility in those results. This goes beyond traditional SEO by optimizing for how AI models select and cite sources.