Best for: AI-powered web search with integrated image and video generation
Microsoft Bing is an AI-powered search engine with Copilot Search, Image Creator, Video Creator, and Microsoft Rewards — built into Windows, Edge, and the Bing Mobile app.
Bing is Microsoft's AI-powered search and answer engine, originally launched in 2009 as a direct competitor to Google Search. It has evolved from a standard web search tool into a platform that combines search results with AI-generated summaries, image creation, and video creation — all accessible from the search bar.
In 2025 and 2026, the search engine expanded significantly with Copilot Search, which provides summarized answers with cited sources, Bing Image Creator using models like DALL-E 3 and GPT-4o, and Bing Video Creator powered by OpenAI's Sora. The service is free to use through bing.com, the Bing Mobile app, and is deeply integrated into Windows and Microsoft Edge.
Microsoft Bing Search Features
The core search experience goes beyond listing web pages. Copilot Search synthesizes information from multiple sources and presents a concise answer with citations, so you can verify claims quickly. Standard web results still appear alongside, giving you the option to dig deeper into individual sources.
Visual search is another strength. Bing Image Search provides access to high-quality images with advanced filtering for themes, colors, layouts, and licensing. Video search surfaces clips from across the web, and News aggregates current stories from verified publishers.
Copilot Search with summarized answers and cited sources
Traditional web results alongside AI summaries
Image search with advanced visual filters
Video search from multiple sources
News aggregation from verified publishers
Shopping results with price comparison
Maps and local business integration
Microsoft Bing AI and Copilot Search
Copilot Search is the AI layer built into Microsoft Bing. When you type a question, Copilot Search generates a summarized answer with citations, suggests follow-up questions, and helps you explore topics more deeply without clicking through multiple links.
This is part of Microsoft's broader AI investment through Microsoft Copilot, which powers AI features across Microsoft 365, Edge, and Windows. The AI search feature within Bing specifically focuses on answering informational queries with synthesized, sourced responses rather than just ranking web pages.
It is important to note that Microsoft Copilot and Bing are connected but distinct. Copilot is Microsoft's general-purpose AI assistant available across products, while Copilot Search specifically powers the AI search experience within Bing itself.
How to Use Microsoft Bing
You can access the search engine directly at bing.com from any browser. On Windows, Bing is the default search engine in Microsoft Edge and can be set as the default in other browsers through settings. The Bing Mobile app is available on iOS and Android.
For AI features like Image Creator and Video Creator, sign in with a Microsoft Account to unlock free daily credits. Type your query or prompt directly into the search bar — for example, 'create an image of a sunset over mountains' to use Image Creator, or 'create a video of waves crashing on a beach' to use Video Creator.
Visit bing.com or use the Bing Mobile app
Sign in with a Microsoft Account for AI features
Type queries normally for web search
Type 'create an image of...' for Image Creator
Type 'create a video of...' for Video Creator
Earn Rewards points automatically when signed in
Bing Image Creator and AI Tools
Bing Image Creator generates images from text descriptions using leading AI models including MAI-Image-2e, GPT-4o, and DALL-E 3. It is free to use with a Microsoft Account and provides 15 fast creations per day. After the free allotment, images can still be generated at standard speed or by redeeming Microsoft Rewards points for fast creation.
You can also generate images directly from the Microsoft Edge address bar by typing 'create an image of...' followed by your description. Generated images appear on the results page where you can recreate, share, or save them. The tool supports uploading your own reference images and animating finished creations.
Beyond image generation, Microsoft has integrated AI tools into the broader Bing experience, including AI-powered answers in search results and visual content suggestions.
Bing Video Creator
Bing Video Creator is a free tool that turns text prompts into short AI-generated videos. Powered by OpenAI's Sora model, it produces 5-second clips in 9:16 vertical format, designed for sharing on social media and messaging platforms. Audio is included in generated videos.
The service offers 10 fast video creations. After that, each additional fast creation costs 100 Microsoft Rewards points, or you can continue at standard speed for free. You can queue up to three video generations at a time and receive a notification when each is ready. Videos can be downloaded, shared via email or social media, or shared through a direct link.
Bing Video Creator is available on the Bing Mobile app, with desktop access rolling out. Each generated video includes content credentials based on the C2PA standard for transparency about AI-generated content.
Microsoft Rewards and Bing Rewards
Microsoft Rewards is a free loyalty program that lets you earn points for everyday activities on Bing. Sign in with a Microsoft Account and you earn up to 5 points per search on the search engine. Points accumulate and can be redeemed for gift cards, charitable donations, and other rewards through the Microsoft Rewards dashboard.
Rewards points also serve a practical purpose within AI creation tools. When you exhaust the free fast creations for Image Creator or Video Creator, you can spend Rewards points to continue generating at fast speed instead of waiting for standard-speed processing. This makes the rewards program directly useful for anyone who regularly uses the platform's AI features.
Pros and Cons of Microsoft Bing
The biggest advantage of Bing is the combination of search, AI, and creation tools in one free platform. Copilot Search provides summarized answers with citations, Image Creator and Video Creator add creative capabilities, and Microsoft Rewards gives tangible value for routine searching. For users already in the Microsoft ecosystem — Windows, Edge, Microsoft 365 — the integration is seamless.
The main drawbacks are result quality for certain niche queries, where Google may still surface more relevant pages, and the daily limits on AI generation. Video Creator availability on desktop is still expanding, and the Microsoft Account requirement may deter privacy-focused users. Explore more AI software and tools at AI Tools Vault.
Microsoft Bing Alternatives
Google Search remains the most-used search engine globally, offering the broadest index and strong result quality across most query types. Perplexity AI takes a different approach by functioning as an AI answer engine with real-time web citations, similar to Copilot Search but focused entirely on AI-generated responses. ChatGPT provides conversational AI with web browsing capabilities, and Gemini offers Google's AI assistant with deep search integration.
For image generation specifically, DALL-E 3 provides the same underlying technology as Bing Image Creator without requiring a Microsoft Account. Midjourney and Adobe Firefly offer alternative image generation with different aesthetic strengths. The best choice depends on whether you want a full search ecosystem with AI tools or a specialized tool for a specific task.
Perplexity AI
ChatbotsFreemium
Best for: Cited web search answers
Perplexity is the AI search engine that answers questions with real-time web search and cited sources.
OpenAI's flagship conversational AI for writing, coding, analysis, and creative tasks. ChatGPT answers questions, writes content, and analyzes files in one place.
Microsoft Bing is Microsoft's AI-powered search and answer engine. It combines web search with Copilot Search for summarized answers, Bing Image Creator for AI image generation, Bing Video Creator for AI video generation, and a Microsoft Rewards program that earns points on everyday searches.
Is Bing a search engine?
Yes. Bing is Microsoft's search engine, competing with Google Search for web, image, video, news, and shopping queries. It has evolved to include AI-powered features like Copilot Search, which provides summarized answers alongside traditional search results.
Does Microsoft Bing have AI features?
Yes. Copilot Search provides AI-generated summaries with cited sources. Bing Image Creator uses DALL-E 3, GPT-4o, and MAI-Image-2e models to generate images from text. Bing Video Creator, powered by Sora, creates short AI videos from text prompts. All are free with a Microsoft Account.
What is Bing Image Creator?
Bing Image Creator is a free AI image generation tool built into the search engine. It uses models including MAI-Image-2e, GPT-4o, and DALL-E 3 to turn text descriptions into images. Users get 15 free fast creations per day with a Microsoft Account, with standard-speed creation available beyond that.
What is Bing Video Creator?
Bing Video Creator is a free tool that generates short AI videos from text prompts. Powered by OpenAI's Sora, it produces 5-second clips in vertical format with audio. Users receive 10 fast video creations, with additional fast creations available through Microsoft Rewards points.
How does Microsoft Rewards work?
Microsoft Rewards is a free loyalty program. Sign in with a Microsoft Account and earn up to 5 points per search on Bing. Points can be redeemed for gift cards, charitable donations, and other rewards. Rewards points can also be used for faster AI image and video generation.
What are the best alternatives to Bing?
Google Search remains the largest search engine. [Perplexity AI](/tools/perplexity-ai) offers AI-powered answers with citations. [ChatGPT](/tools/chatgpt) provides conversational AI with web browsing. [Gemini](/tools/gemini) integrates Google's AI with search. For image generation, [DALL-E 3](/tools/dall-e) and [Midjourney](/tools/midjourney) are popular alternatives.
Reviews & Ratings
4.3
Based on 8,500 reviews
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Priya Sharma
Fast, intuitive, and the results speak for themselves. Easily worth the subscription.
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James Okafor
Great value for the price. The learning curve is small and the payoff is big.
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Hannah Lee
Reliable and polished. I only wish the advanced features were on lower tiers.
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OpenAI's flagship conversational AI for writing, coding, analysis, and creative tasks. ChatGPT answers questions, writes content, and analyzes files in one place.
